Trade Care

Our trade partners are our great support. Through them, we reach to our ultimate consumers. They provide support to all our promotional activities and merchandising program. We care for our trade partner.

Now, we have a customer care wing to listen to them. We aim to build a strong long term business relationship by taking them through the journey of relationship disposition funnel and expect them to become our Advocates in our Business.

We care about their needs in the following ways:

• By giving product in right price, right quality, at right time and trade benefit
• By giving them special service like upcoming demand trends,
• By giving them sample products,
• By giving them promotional sales competition,
• By giving product replacement opportunity for any damaged or expired product

Moreover, at distributors business area, we arrange TRADE MEET where we give them proper training about how to handle their demand and supply management in their area.

We recently have started PCC (PRAN Customer Care) where our trade partners can talk directly by making phone call to a unique number: 0191X-XXXXXX. We will support them in the following ways:

• By listening to product complaints,
• By providing information about price of product,
• By giving information about address of dealer point,
• By giving proper solution for any unwanted situation associated to our business.